Our brand session for a women's conference was based around the inspiration that YOU can be the life amongst the dead and dreary places that you may be in.
The vision was to have them in muted, neutral colors while they have pops of color on their eyelids. Their eyeshadow signified the little bit of "bright side" that they could have in "dark". Then we changed the models into full blown-out neon colored outfits to signify that they could turn a little bit of something good into an overflow of something good.
AND THEY, THEMSELVES could be that good.